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Week 3 DB (20pts) The Consumer Decision Making Process second post

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Q Read Chapter: 6, Consumer Behavior. View Video Title: Short youtube newscast about AirBnB (8 minutes) or click on the video on the right Listen to Podcast Title: NPR "How I Built This Podcast" on AirBnB with founder Joe Gebbia (35 min). This podcast can also be found using almost any mobile phone podcast app and searching for "How I Built This". After finding the podcast scroll to the AirBnB episode that aired on October 17, 2016. 1. Using Figure 5.3, analyze the Consumer Decision Making process for AirBnB and how marketing strategy can influence the process at each step. For example step 1: Identify there is a problem; how can AirBnB help consumers learn that they have a problem staying in a hotel and should therefore consider staying in an AirBnB property? 2. PEST-C --What elements affect AirBnB marketing decision making?

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The current pandemic situation can be difficult for AirBnB to manage. This is because there has to be sustenance of business of bed and breakfast in rented properties of the organization. There must also be assurance provided to travelers by AirBnB that they will never be exposed to the homes of COVID-19 patients. Even if there are tests conducted for the homeowners or property owners of the rented properties of AirBnB, it cannot be guaranteed that the travelers using the rented properties would not be contaminated with COVID-19.